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Place New Farm

Place New Farm

4.5(310 reviews)See reviews ↓·Brisbane

About the company

Place New Farm is a residential real estate agency specialising in property sales, auctions, and property management. It serves New Farm, Newstead, Fortitude Valley, Teneriffe, Bowen Hills, Spring Hill, the Brisbane CBD and Chelmer. The agency has a 41-strong team of real estate professionals and is led by Place co-founder and Managing Director Sarah Hackett. Over the last 10 years, Place New Farm has sold 5,512 properties in the area and currently manages over 560 properties for investor clients.

It is part of a real estate network with 26 offices. Place agents meet more than 22,000 buyers every month through open homes and private inspections across Greater Brisbane. Place offers an off-market platform called Only on ePlace with over 26,000 weekly subscribers to its off-market property alert service. Place has had a focus on property marketing for over 20 years and partners with Idealist, its exclusive property marketing agency, and CampaignAgent for vendor paid marketing.

What customers say

Based on genuine customer reviews

Place New Farm has built a reputation across inner-Brisbane for handling both property sales and rental management with consistency from first contact to settlement. Communication is the quality that surfaces most often in feedback, with owners describing clear and regular updates through the sales process and tenants noting quick replies to queries about their homes. Named team members feature prominently.

Aaron Woolard is thanked for professional and straightforward dealing across several transactions over the years, while Cody receives credit for guiding the sale of an investment unit calmly and confidently. Ashlea Thomas draws praise for efficient management of rental properties and prompt attention to requests, and Alana Nay is recognised for conducting viewings professionally and following up promptly with prospective renters. Josh is mentioned for local market knowledge that helped owners secure tenants without delay.

A point made in several accounts is the speed with which maintenance and repair requests are followed up, alongside the kindness shown to renters going through difficult personal circumstances. Negotiations with buyers are described as confident and direct, and several sellers note that the wider team was consistently helpful. Repeat business is a recurring marker of trust, with clients returning for further sales and leasing needs and pointing to reliability, local expertise and genuine care as reasons for doing so.

Reviews

Reviews are taken from publicly available sources.

ST
Samantha Turk15 July 2026

Aaron has sold multiple properties for me over the years (and has also helped me find new ones whenever I decide I want to move... yet again!), and there's a reason I keep going back to him. Putting our long-standing friendship aside, his track record speaks for itself. When Aaron first told me he wanted to become a real estate agent, I remember thinking, "Well, at least there'll be one out there I can trust!” Thankfully, I was right. Aaron is kind, honest, straight to the point, and never tells you what you want to hear—he tells you what you need to hear. He's incredibly knowledgeable, works tirelessly behind the scenes, and genuinely has your best interests at heart. Buying and selling property is stressful enough, but having someone you completely trust makes all the difference. I simply wouldn't use anyone else. And from someone who generally isn't a huge fan of real estate agents... that's probably the biggest compliment I can give. Thank you, Aaron, and the entire Team Woolard, for helping me through not one, but two property sales simultaneously. I genuinely couldn't have done it without you!

PM
Peter Mitchell4 July 2026

I recently was looking for a rental property and Alana Nay was showing the property. Not only was she professional with everyone viewing the property but her follow up and replying to questions was the best I have received from a leasing agent. I would highly recommend Alana to anyone who is looking to rent out their property. Cannot give higher than 5 stars otherwise I would.

NB
Nikola Ballinger26 June 2026

Cody made selling our investment unit an absolute breeze. His communication was clear, consistent, and genuinely reassuring from start to finish. He handled every detail with professionalism and confidence, and we always felt we were in safe hands. We’re incredibly grateful for his hard work and couldn’t recommend him highly enough.

JL
Jodie Latham24 June 2026

This has been the nicest interaction we’ve had with an estate agent. Flyn was easy going, accommodative of our needs and displayed excellent levels of communication from start to finish. We really appreciate that he didn’t pressure us to buy, or get things done at an unreasonable speed. This more laid back approach was a welcome reprieve from estate agents we have dealt with in the past. He also seemed genuinely happy for us when we found the right place, which was really lovely. Thank you Flyn!

DC
D Campbell17 June 2026

Excellent. Alex knew the local area and my building. She was easy to communicate with and was available when needed. She has a straightforward, no-nonsense approach, which served well during the negotiations with the prospective buyer. Her team were also extremely helpful. I would not hesitate to recommend Alex or use her services again.

SR
Sacha Raine11 June 2026

We had a fantastic experience working with Josh from Place to rent out our apartment in Teneriffe. He was professional, responsive, and kept us informed throughout the entire process, making everything easy and stress-free. Josh's local market knowledge and proactive approach helped us secure great tenants quickly. We highly recommend him to anyone looking to lease their property.

RS
Ryan Stehlik28 May 2026

I had a great experience selling my property with Aaron Woolard and the team at Place Agents. Aaron was friendly, professional, and easy to deal with throughout the whole process. He kept me well informed, gave clear advice, and made everything feel straightforward. I really appreciated the effort from Aaron and his team and would happily recommend them to anyone looking to sell.

Real estate agents in Brisbane compared

Ordered by rating, weighted by the number of reviews — businesses with only a handful of reviews do not jump to the top automatically. 12 businesses in this category in Brisbane are compared.

RankProviderRatingReviewsOpen Sat.
1Anthony Oddo Property★ 5,088Yes
2Michael Bacon Real Estate★ 5,084Yes
3Woolloongabba Real Estate★ 5,078Yes
4Best Life Real Estate Agency★ 5,040Yes
5Golden Key Realty★ 5,033No
9Place New Farm (this page)★ 4,5310Yes
Contact
+61731075111www.eplace.com.au/office/new-farm10 James St, Fortitude Valley QLD 4006
Working hours
Monday08:30–17:30
Tuesday08:30–17:30
Wednesday08:30–17:30
Thursday08:30–17:30
Friday08:30–17:30
Saturday09:00–14:00
SundayClosed